The Madonna of Camponovo has been a particularly beloved figure among the Montalcino peasants over the centuries; in fact, her depictions have been present in paintings in the area's noble homes since the 1600s.
The name comes from a votive chapel dedicated to the Virgin, located in Camponovo, right near the vineyards on the path that young women, eager to have children, took to drink from the nearby “Fonte Lattaia”, whose waters were believed to have miraculous properties for having healthy, strong children.
Our story is that of a family composed of determined and enterprising individuals; Sergio Rossi, since the early 1970s, for the love of vineyards and wine, moved from Milan to Montalcino and, together with cousin Giulio Consonno, first establishes and manages the companies"Altesino” and “Caparzo, and then founding in 1979 their own company "La Gerla”.
The son Alessandro follows in his father's footsteps, and in 1998, after assisting his father for a few years, starts his own cultivation of Sangiovese Grosso, supplying Sergio to produce his own Brunello.
From the 2011After the passing of his father, Alessandro, with great passion, initiates the independent winemaking of the produced grapes, giving rise to a new winemaking venture in the territory of Montalcino.
